In episode 471 of the AM-PM Podcast, Kevin King interviews Rob Stanley, an e-commerce veteran since 1998. They discuss strategies for maximizing LinkedIn presence, the importance of standing out at trade shows with unique hooks, and the potential of Super UGC for product launches. Rob shares insights on leveraging AI tools, including Gemini and ByWord, and emphasizes the growing importance of Generative Engine Optimization (GEO). They also touch on Miva as an alternative to Shopify Plus for businesses with large catalogs and complex needs, and the transformative impact of social media and AI on e-commerce.
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