In episode 473 of the AM-PM Podcast, Kevin King interviews Karyn Thomas, a listing optimization expert, about her experiences in e-commerce and her return to the field after selling her agency. Karyn shares her journey, from early entrepreneurial ventures to her success with Amazon, highlighting her expertise in listing optimization. She introduces her "FILTER" framework for creating effective listings, emphasizing the importance of human connection, emotional selling, and adapting to AI. They discuss the evolving landscape of Amazon selling, the impact of AI on listing optimization, and the significance of images, videos, and design in attracting customers. Karyn details her process for helping clients, which includes understanding their brand and target audience, and creating comprehensive packages with lifestyle images, videos, and keyword research.
Sign in to continue reading, translating and more.
Continue
