Bring Your Brand to Life on Amazon

In this episode of the Better Advertising with BTR Media podcast, Destaney Wishon interviews Dayexi Tomko, a LinkedIn influencer and AI expert from Nestle Health Science, about the latest creative and brand-building opportunities on Amazon. They discuss new Amazon store modules like the video reveal, product selector, branded recipes, and live shopping, emphasizing how brands can use these tools to create engaging customer experiences and build their brand within Amazon's ecosystem. Dayexi shares insights from a brand-side perspective, highlighting the importance of creative thinking and leveraging AI to quickly implement these new features. The conversation also touches on the future of shopping, the role of UGC, and the need for brands to prioritize and adapt to Amazon's constant innovation.