Budgets, Buyers, and the Bigger Ecosystem

In this episode of the Better Advertising with BTR Media podcast, Destaney interviews Nick Amos about retail media networks beyond Amazon Advertising. Nick shares his experiences expanding into platforms like Walmart, Target, and Best Buy, highlighting the differences in user interfaces, data availability, and campaign setups. They discuss the importance of understanding customer shopping behavior across different platforms, allocating budgets strategically, and being reactive to market trends. The conversation also touches on the challenges of data management, the significance of creative content, and the future impact of AI on advertising. They emphasize defining brand goals before choosing retail platforms and tailoring strategies to specific audiences.