How Hyperice Turns Awareness Into Amazon Sales

In this episode of the Better Advertising with BTR Media podcast, Destaney interviews Justin Nuckols about creating demand for brands on Amazon through awareness tactics. They discuss how celebrity endorsements and unique creatives drive traffic and conversions, using Hyperice, Natrol's Josh Allen campaign, and Lucky Energy as examples. The conversation emphasizes the importance of integrating upper-funnel strategies like TV media and UGC content with lower-funnel tactics on Amazon, and leveraging Amazon Marketing Cloud (AMC) to track the customer journey. They also touch on the increasing opportunities within Amazon's expanding ecosystem, including partnerships with streaming services like Netflix, and the potential of AI to enhance ad performance through personalized creatives and audience targeting.