How Google Reinvented Search with AI

In this episode of Next in Media, Mike Shields interviews Dan Taylor, VP of Global Ads at Google, to discuss the 25th anniversary of Google Ads and the impact of AI on search and advertising. They explore how consumer behavior is changing with the rise of conversational, answer-driven search and whether Google is adapting quickly enough to compete with AI technologies like ChatGPT. Dan shares insights on Google's AI-first strategy, the adoption of AI-powered tools by advertisers, and the importance of user experience in the evolving search landscape, including how AI enables new commercial opportunities by understanding longer, more complex search queries. The conversation also covers the role of generative AI in creative advertising and the potential for AI agents to enhance the shopping experience by reducing friction in the purchase journey.