Meet the People Magazine of the Ad World

In this episode of Next in Media, Mike Shields interviews Robert Wheeler, the founder and CEO of At the Moment Media (ATM). Wheeler discusses his transition from senior communications roles at major media companies to launching his own media brand focused on the personalities and stories behind the advertising, technology, and media industries. He shares the motivations behind starting ATM, the evolution of its concept, and the surprising initial positive reception from the industry. Wheeler emphasizes ATM's unique approach to covering the industry by focusing on the people and offering a more approachable and engaging style compared to traditional B2B media. He also recounts memorable crisis management experiences from his previous roles and future plans for ATM, including partnerships to cover cultural events like the Latin GRAMMYs and BravoCon.