How Roku Is Powering the Next Wave of CTV Advertising

In this episode of Next in Media, Mike Shields interviews Peter Hamilton, head of ad innovation at Roku, about the adoption of TV advertising by smaller brands, the growth of CTV, and Roku's deal with Amazon. Peter discusses the difference between digital performance marketers and mom-and-pop shops, the increasing movement of digital performance buyers into CTV, and the importance of building a B2B marketing machine. He also shares a case study of Fatty15, a D2C health supplement brand, and explains Roku's "okay to text" shoppable ad format. Additionally, Peter addresses Roku's partnerships, including the Amazon deal, and the company's recent acquisitions and launches, such as Friendly and Howdy. The conversation also touches on the use of AI in creating commercials and the importance of data in optimizing ad performance.