From Viral Photographer to Skincare Empire with His Daughter Salish

In this episode of Next in Media, Mike Shields interviews Jordan Matter, a creator and entrepreneur, about his journey on YouTube. Matter discusses his initial photography videos, his collaboration with Dance Moms dancers, and the evolution of his content to feature his daughter, Salish. He shares insights into building relationships with the audience, brand deals, and the launch of their skincare line, Sincerely Yours, at Sephora, which led to an unexpectedly massive turnout. Matter emphasizes the importance of authenticity, creating quality content, and prioritizing relationships with the audience over short-term financial gains, as well as his future plans for animation and other ventures, always keeping his daughter's well-being and long-term goals in mind.