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31 Oct 2023
58m

48 | 定位解决偏好，品牌带来偏心

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DTC Lab｜未来品牌之路

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叶明桂老师认为，品牌定位侧重于品牌的核心价值观、品牌个性和品牌形象，而产品定位侧重于产品的差异化特点、产品利益点和产品目标市场。产品就是产品的设定、仅是买卖关系；品牌是解决偏心的问题，要让消费者对品牌产生偏心，我们就要把品牌拟人化，把品牌背后的故事讲好。
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