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09 Nov 2023
1h 12m

49 | 价格游戏：定价如何提升利润和满意度

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DTC Lab｜未来品牌之路

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定价是企业最重要的P之一，但往往被忽视。企业在制定定价策略时需要综合考虑品牌形象、产品成本、市场竞争力和目标消费群体等因素，同时充分了解目标消费者的支付能力和心理预期，通过科学的定价策略来实现企业利润最大化和消费者满意度最优。
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