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25 Oct 2023
1h 13m

47 | 小红书电商打造百万买手时代

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DTC Lab｜未来品牌之路

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小红书买手时代是平台鼓励更多的社区创作者与品牌商家一道，构建与淘天为代表的货架电商以及抖音为代表的兴趣电商具有差异化的买手电商生态。买手时代是电商化的新尝试，也是小红书社区生态的延伸，为美妆行业带来了新的机遇和挑战，也为品牌和商家提供了新的营销渠道。
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