Nathan Putnam, an entrepreneur who’s currently working on a company called Monumetric. Their focus?—help people unlock the earning potential behind online content through data analysis and optimization strategies. As Nathan says, “What we do is not magic. It’s science.”

Famous Five:

Favorite Book? – Start with Why, Reality Check, Leaders Eat Last
What CEO do you follow? – Brian O’Kelley
Favorite online tool? — Slack

Do you get 8 hours of sleep?— “No. Not close”
If you could let your 20 year old self know one thing, what would it be? – “Look stop listening to music as entertainment. Remember, whatever you put in your brain, that's what's going to come out”

Time Stamped Show Notes:

01:40 – Nathan introduces Nathan Putnam to the show
02:27 – Monumetric functions
03:44 – Current number of publisher partnerships
04:05 – Why people use Monumetric and not Google Analytics or AdSense
- 04:29 – Second price auction
- 04:58 – “Google is our best partner but also our greatest competition”
06:55 – Business was founded in 2014
- 07:07 – Started entrepreneurship in 2012
08:23 – Total revenue in 2014
- 08:40 – Got a few good publishers
- 09:18 – Sixsistersstuff.com
- 09:44 – Driving customers acquisition
- 10:20 – Monetize traffic
11:10 – Biggest costs
11:38 – Number of buyers and advertisers
- 11:43 – Six top-tier providers
12: 36 – The publisher on the six sisters’ site
- 13:04 – Integrated with 5 largest agencies
- 13:30 – Percentage that goes back to the seller
14:20 – In 2015, total amount of ads spend that went through the platform
- 14:35 – Cost structure of revenue
14:50 – Social or website traffic
- 15:19 – Disenchanted with agency’s space
- 15:45 – Use it in a way that reinforces the platform’s model
- 16:46 – “What you can monetize is what you own”
17:05 – Self-funded or boot strap
- 17:08 – Bootstrap
- 17:04 – Current team size
17:35 – Connect with Nathan thru his LinkedIn
19:20 – The Famous Five

3 Key Points:

Utilize your platform to maximize its full potential.
Build honest and genuine relationships.
Always seek the opportunity.

Resources Mentioned:

Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal developers.
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks – The site Nathan uses to manage his invoices and accounts.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
LinkedIn – Nathan linkedin
Show Notes provided by Mallard Creatives

EP 431: Agency Does $6m 2015, 41 Employees with Publisher/Advertiser Network CEO Nathan Putnamof Monumetric

SaaS Interviews with CEOs, Startups, Founders