Josh Ledgard, co-founder of KickoffLabs to The Top. KickoffLabs is a viral lead generation platform with amazing landing pages, lead capture forms, and e-mail marketing rolled into one seamless package.

Famous Five:

Favorite Book? – The 4-Hour Workweek
What CEO do you follow? – Elon Musk
Favorite online tool? — https://www.helpscout.net/Help Scout

Do you get 8 hours of sleep?— Yes
If you could let your 20 year old self know one thing, what would it be? – “Working smart is way more important than working hard”

Time Stamped Show Notes:

01:40 – Nathan introduces Josh to the show
02:03 – What KickoffLabs does differently and how it makes money
- 02:15 – Engage customer as a form of marketing
- 02:43 – Online advertising
03:12 – KickoffLabs is a SaaS business
- 03:58 – Pricing plan
04:20 – Customer churn for HeYo
04:40 – Josh’s monthly churn rate
- 05:10 – How to mitigate churn rate
06:00 – Paid acquisition
- 06:08 – Types of paid acquisition
06:48 – Monthly spent on blog content promotion
07:18 – Bootstrap or fund raised?
- 07:23 – Bootstraped since 5 years ago
07:45 – How did Josh get into the business
- 08:00 – Josh and his co-founder’s ideas
- 09:02 – Promoting 6 ideas
09:49 – Total number of paying customers
- 10:25 – Monthly revenue
10:49 – First year revenue
11:50 – 2015 revenue
12:07 – Goal for 2016
- 12:21 – Adding 30% to annual revenue
12:43 – Lifetime value
13:14 – What are you willing to spend as a CEO for an acquisition?
14:10 – Total value per new customer
15:01 – Total team size
- 15:10 – 100% remote
15:32 – Long-term goal for the business’
16:20 – “Will you take a million dollar deal?”
16:47 – Ownership percentage
17:42 – Connect with Josh thru his Twitter and you can send him an email at josh@kickofflabs.com
19:58 – The Famous Five

3 Key Points:

Evaluate your progress and study your growth.
If you want to start with a business – explore on different ideas.
Be a goal-oriented person.

Resources Mentioned:

Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal developers.
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks – The site Nathan uses to manage his invoices and accounts.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
@joshaledgard – Josh’s twitter handle
Show Notes provided by Mallard Creatives

EP 432: Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard

SaaS Interviews with CEOs, Startups, Founders