Sue Zimmerman, the creator of the online Instagram course Ready, Set, Gram! In addition to her popular instruction, Sue is also a powerful speaker on prominent stages like Social Media Marketing World, and a highly sought after business coach. She's passionate about teaching business owners and marketing professionals how to leverage the power of Instagram to get tangible business results.

Famous Five:

Favorite Book? – Book Yourself Solid
What CEO do you follow? – Sophia Amoruso
Favorite online tool? — Dropbox

Do you get 8 hours of sleep?— “Absolutely. I have to”
If you could let your 20 year old self know one thing, what would it be? – “I wish I knew how to collaborate with people who I knew, like and trust.”

Time Stamped Show Notes:

01:37 – Nathan introduces Sue to the show
02:40 – Sue’s focus at the moment
- 02:45 – How to leverage power of Instagram stories
03:04 – How Sue makes money in teaching
- 03:17 – Successful online courses
- 03:56 – Paid webinar
- 04:18 - Sent email to list of a little over 21,000
05:24 – Registration from the list
- 05:50 – Thousand seats for webinar
- 05:58 – UTM links
06:20 – Maximum revenue for successful campaign
- 06:26 – Between $5,000 and $10,000 on a week preparation
07:10 – How to manage priorities with the team
- 07:23 – Nurture sales funnel
- 07:48 – Ready, Set, Gram
08:43 – Partnered with trusted affiliate
09:27 – Business model
- 09:35 – Online marketing educators
09: 58 – Payment per student
- 10:09 – $700/month on a 6-month plan
10:33 – Create a micro community
11:25 – Total revenue for 2015
11:35 – Goal for 2016
12:03 – Closed her store last year
- 12:27 – Started her store in 2007
12:52 – Sue’s payment per speech
- 13:05 – First paid speaking gig
- 14:04 – Different ways to get compensation when you speak
14:40 – Connect with Sue thru her Instagram and use the hashtag #suebmademedoit and tag her and Nathan
17:35 – The Famous Five

3 Key Points:

Take the risk—removing something valuable from your live is worth it if that valuable thing keeps you from growing.
It always feels good to be able to help and empower people.
Focus on your priorities – teamwork always come in handy.

Resources Mentioned:

Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal developers.
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks – The site Nathan uses to manage his invoices and accounts.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
@suebzimmerman – Sue’s Instagram
SueBZimmerman.com – Sue’s website
Show Notes provided by Mallard Creatives

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