#696 - Tips For Smarter Amazon Advertising

In this episode of the Serious Sellers Podcast, Vince Montero, founder and CEO of eVinced Digital, discusses recent Amazon advertising updates. The updates include a keyword harvesting update inside of Helium 10 ads, smarter audience targeting with Amazon Marketing Cloud (AMC), new-to-brand bid adjustments for sponsored brand campaigns, Amazon's new AI audience query generator, and an AI video generator. Montero emphasizes the importance of these features for sellers to stay competitive, acquire new customers, and improve ad efficiency. He also highlights the shift towards audience-driven and AI-assisted advertising, encouraging sellers to test and implement these new tools for long-term growth.