In this episode of the Serious Sellers Podcast, host Bradley Sutton interviews Ranno Tasane, an Estonian entrepreneur, about his journey in e-commerce. Ranno shares his initial foray into print-on-demand, which led to trademark issues, and his subsequent pivot to private label Amazon businesses. He discusses the challenges and strategies that led to his success, including focusing on a kitchen brand that took off during COVID-19, selling it to an aggregator, and then launching a fruit powder business, Jungle Powders, which has doubled its revenue every year for the past four years. Ranno emphasizes the importance of branding, certifications, customer service, and aggressive marketing, including the use of virtual bundles and subscribe-and-save options, to maintain high margins and drive sales.
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