How ELITE Sales Reps Structure Their Day to WIN Productivity

In this monologue podcast, Armand Farrokh shares his strategies for effective sales calendar management, emphasizing that top performers optimize their time rather than just working harder. He outlines three key principles: frontloading (tackling the hardest tasks first, like cold calls), time-blocking (using Parkinson's Law to allocate specific time for tasks), and stacking (grouping similar activities to minimize context switching). Armand divides the sales day into green (prospecting), yellow (customer calls), and red (administrative) hours, providing a structured approach to calendar management. He also stresses the importance of managing email efficiently and shares a four-step process for building an effective sales calendar, which includes taming the email inbox, scheduling prospecting blocks, plotting customer calls, and allocating admin tasks to the end of the day.