Bootstrapped to $210m Buyout: The Story Behind The Double SaaS Acquisition of Seller Investigators

In this episode of The New Frontier, Max interviews Robert and Lee, the founders of Seller Investigations, about their journey building and selling their company. They discuss the founding story of Seller Investigations, their go-to-market strategy with partnerships, and the decision to bootstrap the company. They also share advice for founders navigating an exit, emphasizing the importance of alignment with the acquiring company and seeking legal counsel. Robert and Lee delve into how Carbon6 scaled their business, the cultural dynamics after the acquisition, and their evolving roles within the company. They touch on platform risks, the acquisition of Carbon6 by SPS Commerce, and their thoughts on the impact of AI on startups and entrepreneurship.