How to Structure Your Organization in the Age of AI with Lauren Livak

In this episode of The New Frontier, Max and Jo interview Lauren Livak-Gilbert, Executive Director of the Digital Shelf Institute, about her research on organizational structures in the age of AI. Lauren shares insights from surveying 90 brand leaders, discussing misconceptions about AI, the need for omnichannel strategies, and how AI will redefine job skills and organizational talent. The conversation explores how AI can augment roles, the importance of cross-functional alignment, shared goals, and the challenges organizations face in adopting AI technologies. Lauren also touches on the future of AI-enabled organizations, the role of AI agents, and the changing dynamics of SEO in light of AI-driven content.