The Future of Amazon's Generative AI Tooling for Sellers, with Kabir Bedi, Head of Product for Generative AI at Amazon Ads

In this episode of "The New Frontier," hosts Jo and Max interview Kabir Bedi, Head of Product for Gen AI at Amazon Ads, about Amazon's new AI video generator and the broader implications of AI in advertising. Kabir discusses his background in economics and psychology and how it informs his product thinking, as well as Amazon's approach to technological adaptation, emphasizing customer obsession and internal leadership principles. The conversation covers the challenges and solutions in video ad creation, the functionalities of the AI video generator, and its adoption among sellers. Kabir shares insights on how the tool democratizes video advertising, enables deeper catalog penetration, and facilitates A/B testing. The discussion also touches on Amazon's use of various AI models, strategies for reducing content hallucination, and future directions for AI in advertising, including simplifying ad creation and improving model quality.