(Replay) How Ralph Structures His Campaigns for Massive MER

In this episode of the Perpetual Traffic podcast, Ralph Burns is interviewed by Kasim Aslam about a case study presented at AdWorld, focusing on how they achieved a 608% revenue increase and a 401% ROAS increase in less than six months for an e-commerce store. They discuss the importance of creative in advertising, especially with the challenges of iOS 14, and how it can define the audience. Ralph explains their "traffic harmonizer system," which involves segmenting traffic into five levels based on customer engagement, and emphasizes the need to fix tracking issues and implement Conversions API for better data collection. The episode provides actionable insights into structuring ad campaigns and optimizing creative for improved results.