The 8 Essential Ad Types to KILL IT on the New Meta Ads Andromeda Update

In this episode of the Perpetual Traffic podcast, Ralph Burns and John Moran discuss Meta's Andromeda update, a significant change to Meta's AI algorithm that impacts how advertisers should approach their strategies. They highlight that traditional methods no longer work and emphasize the importance of content diversification within ad sets to leverage the algorithm's capabilities. John shares a case study demonstrating how using different types of ad content, such as "us versus them" and product feature ads, alongside user-generated content (UGC), led to a substantial decrease in cost per acquisition and an increase in new customers. The discussion underscores that creative now drives targeting, and media buyers need to adapt by providing diverse, high-quality content to enable Meta's AI to effectively find the right users at various stages of the buying journey.