The Super Secret Formula Corey Quinn Used to Grow The Scorpion Agency from $10M to $200M

In this episode of the Perpetual Traffic podcast, co-hosts Ralph Burns and Lauren E. Petrullo interview Corey Quinn, former CMO and CEO of Scorpion, about strategies for agency growth. Quinn shares his experience in scaling Scorpion by focusing on deep specialization within specific verticals, particularly personal injury law, and implementing gift-based outbound (GBO) marketing. The discussion covers the importance of vertical specialization to avoid the "generalist trap," the benefits of operational efficiency, and how GBO, specifically sending unique and striking gifts, can transform cold outreach. Quinn emphasizes the need for personalized gifts, pre-screening addresses, and a consistent follow-up strategy to maximize the impact of outbound efforts. He also offers listeners a free Audible version of his book, "Anyone Not Everyone," along with a digital workbook.