The Amazon PPC Campaign Structure Checklist

In this episode of The PPC Den Podcast, Michael Erickson-Facchin discusses campaign structure in Amazon advertising, emphasizing the importance of organizing keywords, targets, and products into effective campaigns. He introduces a checklist available in the video description to help assess and improve campaign structure, covering aspects like descriptive campaign naming, product alignment with advertising goals, single product ad groups, search term relevance, and avoiding over-segmentation. The episode also touches on duplicated search terms, expansion into sponsored brand and display, audience-based targeting, and goal-oriented campaign segmentation, providing intermediate to advanced strategies for optimizing Amazon PPC campaigns.