What Are 7 Overlooked Seller Central Tools? (Classic)

In this episode of The PPC Den podcast, Michael Erickson Facchin interviews Mike Danford from Adverio about seven often-overlooked tools within Amazon Seller Central that can provide immediate value to sellers. They discuss the Search Query Performance report and how to analyze it for actionable insights, SKU Economics for understanding profitability, the Product Opportunity Explorer for identifying market trends, and Market Basket Analysis for product bundling ideas. They also cover Brand Reputation management through customer review engagement, Brand Tailored Promotions for specific customer segments, and Creator Connections for influencer marketing within Amazon. Mike recommends starting with the Search Query Performance report for quick wins and then focusing on brand reputation to improve customer relationships.