4 Techniques Working for Amazon PPC in 2025

In this episode of The PPC Den Podcast, Michael Erickson Facchin hosts Sean Stone to discuss effective Amazon advertising strategies for 2025. They address the summer sales slowdown and emphasize the importance of increasing velocity when competitors relax. Sean shares four key strategies: combining deals with PPC to improve product ranking, utilizing subscribe and save coupons for consumable products, leveraging Amazon Marketing Cloud (AMC) audiences for retargeting, and strategically limiting PPC budgets for dominant products to boost organic sales. The discussion includes practical tips for implementing these strategies, such as focusing on rankable products, optimizing conversion rates, and closely monitoring sales and ranking data.