In this episode of the Serious Sellers Podcast, Ritu Java shares advanced strategies for optimizing Amazon product listings using AI, particularly focusing on Amazon's Rufus. She discusses the shift from keyword-based searches to conversational queries and how Rufus understands shopper intent through text and visuals. Ritu explains how to leverage Rufus by understanding the questions it surfaces on listings, optimizing images with relevant information, and proactively addressing negative reviews. She also emphasizes the importance of expanding keyword research, maximizing content on Amazon, and optimizing product attributes to improve indexing and visibility in the AI-driven e-commerce landscape. Carrie asks Ritu questions about long-tail search terms and how often to extract questions from Rufus.
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