This episode of The Weekly Buzz, a segment of the Serious Sellers Podcast by Helium 10, is hosted by Shivali Patel, and it delivers e-commerce news, Helium 10 updates, and strategies for e-commerce sellers. The episode highlights a sponsored display strategy using historical "frequently bought together" data, accessible through Helium 10's Black Box tool, to enhance ad targeting. It also addresses a debate around Amazon's pricing on low-cost items versus Walmart, encouraging listeners to monitor competitor pricing using Helium 10's insights dashboard. The episode further covers Amazon Accelerate, a seller conference, and Amazon's new fee explainer tool in Seller Central. Finally, it previews two Helium 10 features: the migration of the Share of Voice tool to the Analytics menu and an update to the Amazon Influencer Finder tool, which helps sellers identify and connect with relevant influencers.
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