#684 - From Shark Tank to TikTok Shop: NeuroGum’s Story

In this episode of the Serious Sellers Podcast, Bradley Sutton interviews Jonathan from NeuroGum to discuss their e-commerce strategies. Jonathan shares NeuroGum's origin story, from its beginnings in a college dorm room to its appearance on Shark Tank and its association with Joe Rogan. The conversation covers NeuroGum's sales breakdown across different platforms, with a focus on Amazon and TikTok Shop. Jonathan details how TikTok Shop has become a significant driver of brand awareness and sales, even influencing their Amazon strategy. He explains how they identify and work with TikTok creators, emphasizing the importance of content and treating affiliates as an extension of their sales team. The discussion also touches on fulfillment strategies, expansion into new products like vitamin-infused mints, and the importance of tailoring messaging to different platforms.