In this episode of The Marketing Misfits, hosts Kevin King and Norm Farrar interview Nate Kennedy, an expert in email marketing and newsletters, to discuss strategies for building and monetizing email newsletters. Nate shares his journey from affiliate marketing to focusing on email marketing, emphasizing the importance of owning an audience and providing value-driven content rather than solely promotional material. The conversation covers the evolution of newsletters, the use of AI in content creation, the distinction between media-type and micro-newsletters, and techniques for maintaining email list health and deliverability. They also explore community-building strategies and different monetization models, highlighting the potential for newsletters to drive high-ticket sales and establish thought leadership.
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