In this episode of the Marketing Misfits podcast, hosts Norm Farrar and Kevin King interview Kasim Aslam, an expert in AI optimization (AEO). Kasim shares his insights on how Large Language Models (LLMs) will deliver personalized content, giving small businesses an advantage due to their expertise and granularity. He emphasizes owning traffic through community building and non-traditional channels, and warns against relying solely on media buying. Kasim discusses the importance of personal branding, deep expertise, and creating multimodal content to establish authority in the age of AEO. He also touches on the limitations of traditional SEO and the potential for Google to dominate the AI landscape with its own knowledge graph, and advises entrepreneurs to focus on building communities and providing comprehensive, transparent information to thrive in the evolving marketing environment.
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