How a $2,500/hr Google Ads Expert Scales Real Businesses | John Moran | The Marketing Misfits

In this episode of The Marketing Misfits, hosts Norm Farrar and Kevin King interview John Moran, a Google ads expert, about digital marketing metrics and strategies. John shares his background, emphasizing a shift from focusing solely on ROAS to prioritizing new customer acquisition and understanding traffic flow. He discusses the importance of considering the human element in marketing, using real-world examples to illustrate how businesses can scale effectively by tracking metrics like NCAC (New Customer Acquisition Cost) and adapting to changes in the digital landscape, including the impact of AI. John also touches on the significance of content and creative in driving consumer behavior.

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How a $2,500/hr Google Ads Expert Scales Real Businesses | John Moran

The Marketing Misfits

Introduction to Digital Marketing Metrics and Masterminds

Introduction to John Moran and His Expertise

The Drive Behind Continued Entrepreneurship and Agency Challenges

Measuring Marketing Effectiveness Beyond ROAS

Analyzing Traffic Flow and Scaling Strategies

Differentiating from ROAS-Driven Agencies and Channel-Specific Lifetime Value

Omni-Channel Syndication and Optimizing for New vs. Returning Customers

Determining the Right Metrics: NCAC and Lifetime Value

Scaling Strategies and the Human Element in Marketing

AI's Impact on Advertising and the Future of Content

How a $2,500/hr Google Ads Expert Scales Real Businesses | John Moran

The Marketing Misfits

00:01Introduction to Digital Marketing Metrics and Masterminds

Introduction to Digital Marketing Metrics and Masterminds

05:23Introduction to John Moran and His Expertise

Introduction to John Moran and His Expertise

12:09The Drive Behind Continued Entrepreneurship and Agency Challenges

The Drive Behind Continued Entrepreneurship and Agency Challenges

19:32Measuring Marketing Effectiveness Beyond ROAS

Measuring Marketing Effectiveness Beyond ROAS

25:58Analyzing Traffic Flow and Scaling Strategies

Analyzing Traffic Flow and Scaling Strategies

31:39Differentiating from ROAS-Driven Agencies and Channel-Specific Lifetime Value

Differentiating from ROAS-Driven Agencies and Channel-Specific Lifetime Value

37:25Omni-Channel Syndication and Optimizing for New vs. Returning Customers

Omni-Channel Syndication and Optimizing for New vs. Returning Customers

43:05Determining the Right Metrics: NCAC and Lifetime Value

Determining the Right Metrics: NCAC and Lifetime Value

48:50Scaling Strategies and the Human Element in Marketing

Scaling Strategies and the Human Element in Marketing

55:58AI's Impact on Advertising and the Future of Content

AI's Impact on Advertising and the Future of Content