In this special pre-Christmas episode of #ThisOldMarketing, Joe and Robert discuss the New York Times big revenue move into native advertising, with some commentary about the WSJ as well. Content marketing predictions flood this episode, but the majority of time is spent ranting about Basecamp moving their blog over to Medium full time. Rants and raves include the trouble in TV Land and Hollywood and a breakdown of Joe's 2016 predictions. This week's TOM example: Rudolph the Red-Nosed Reindeer.

This week's story links:

Industrial Strength Branded Content

http://www.mondaynote.com/2015/12/14/industrial-scale-branded-content/

2016 Content Marketing Predictions

http://mashable.com/2015/12/18/content-marketing-predictions/#mz6i0n96XuqF

Signal Vs. Noise Moves Its Blog To Medium

https://m.signalvnoise.com/signal-v-noise-moves-to-medium-c8083ce19686#.f7e2inazl

SPONSOR

Widen and Visual Storytelling - http://bit.ly/widen-visual-storytelling

RANTS AND RAVES

Robert's Rant/Rave on TV and Hollywood

http://www.wsj.com/articles/glut-of-scripted-tv-content-troubles-hollywood-1450296686?mod=djemCMOToday

Joe's Rave on Content Marketing Predictions
http://contentmarketinginstitute.com/2015/12/content-marketing-predictions-2016/

PNR 110: Sure, Social Media Platforms Will Never Change

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose