In this special Star Wars themed episode, Joe and Robert discuss what will happen with Airbnb's content marketing initiative "Pineapple". Ad blocking continues to be all the rage in 2015, and the boys talk about the impact of ad blocking on business models into 2016 and beyond. And don't miss Ann Handley's take on content marketing in 2016 as well. Rants and raves include a take on the Publicis reorganization and how a small ice-cream shop landed the official ice cream of Star Wars. This week's #ThisOldMarketing example: Star Wars Comic Books.

This week's links:

Here’s what happened to Pineapple - AirBNB’s Print Magazine

http://www.wsj.com/articles/heres-what-happened-to-pineapple-airbnbs-one-off-print-magazine-1449684006?mod=djemCMOToday

Ad Blocking Will Force Industry to put the user experience first

http://digiday.com/publishers/2016yearinpreview-ad-blocking-debate-gets-bigger-advertising/

Content Marketing Grows Up - 2016 Prediction

http://www.annhandley.com/2015/12/10/content-marketing-grows-up-my-2016-prediction/

Brutal Competition for Audience Time Across B2B and B2C

http://www.themediabriefing.com/article/colin-morrison-b2bms15

Sponsor: Widen and the 4 C's to Visual Storytelling http://bit.ly/widen-visual-storytelling

Rants and Raves

Robert's

http://www.digitalclaritygroup.com/perception-and-reality-in-publicis/

Joe's
https://gimletmedia.com/episode/17-words-about-words-from-our-sponsors/

http://www.adweek.com/news/advertising-branding/how-mom-and-pop-creamery-brooklyn-became-official-ice-cream-star-wars-168584

#ThisOldMarketing - Star Wars Comic Books https://en.wikipedia.org/wiki/Star_Wars_(comics)

PNR 109: Content Marketing Strikes Back

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose