In this New Year's edition of #ThisOldMarketing, Joe and Robert discuss the most recent FTC statement on native advertising and what it means to brands and publishers. Forbes announces a "light ad" site for ad blockers and ANA chooses "content marketing" as the phrase of the year. The boys cap it off with another Medium story, and why CEO Ev Williams is a master seducer. Rants and raves include YouTube vs. Facebook and The Business Romantic. This week's TOM example: Komputronik buys Benchmark.

This week's news stories:

Forbes blocks Ad Blockers
http://www.mediapost.com/publications/article/265502/forbes-blocks-ad-blockers-launches-agency-counc.html

ANA Says “content marketing” is this Year’s word of the year
http://www.thedrum.com/news/2015/12/21/ana-says-content-marketing-word-year

FTC Releases Native Advertising Guidelines
http://adage.com/article/media/federal-trade-commission-releases-native-ad-guidelines/301921/

Medium’s Ev Williams: ‘It’s Going to Make Less and Less Sense to Publish on the Web
http://linkis.com/recode.net/2015/12/2/mzkdd

SPONSOR
Content Marketing University - http://contentmarketinguniversity.com

RANTS AND RAVES

Robert's Rave
http://www.amazon.com/gp/product/B00JOFYXYG?psc=1&redirect=true&ref_=oh_aui_d_detailpage_o01_

Joe's Rave
https://www.youtube.com/watch?v=y_5mNccPBUk

#ThisOldMarketing - Poland's Komputronik Buys Benchmark
http://www.warsawvoice.pl/WVpage/pages/article.php/15795/article

PNR 111: FTC In No-Win Situation with Native Advertising

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose