In this first recorded episode of the 2016 year, Joe and Robert review a number of articles on the FTC, native advertising and what the future will hold for sponsored content. Ad blocking and podcasting dominate the key trends of 2015, where the boys uncover "content friction" as a key issue of 2015. Joe and Robert expand on the opportunities in podcast advertising and then rant and rave about the future of SnapChat. Official rants and raves include the definition of content marketing and whether we should build our house on rented land. This week's #ThisOldMarketing example of the week: Pennsylvania Rural Electric Cooperative

This week's story links:

Consumers Can’t Tell Native Ads from Editorial Content
http://www.mediapost.com/publications/article/265789/consumers-cant-tell-native-ads-from-editorial-con.html

http://www.theguardian.com/media/2015/dec/30/telegraph-criticised-asa-watchdog-michelin-advertorial

http://adage.com/article/media/iab-concerned-ftc-s-native-advertising-rules/301948/

The Ten Key Media & Publishing Moments of 2015
http://www.fipp.com/news/features/the-ten-key-mediapublishing-moments-of-2015

Podcasts Where People Choose To Listen To Ads
http://mumbrella.com.au/podcasts-where-people-are-actually-choosing-to-listen-to-ads-336615

Snapchat Is Going To Reach A Billion Users Thanks to Generation S - The Smartphone Generation
http://calacanis.com/2015/12/29/snapchat-is-going-to-reach-a-billion-users-thanks-to-gen-s-the-smartphone-generation/

SPONSOR

http://IntelligentContentConference.com
- Use code "PNR" for $100 off.

RANTS AND RAVES

Robert
http://www.sorryformarketing.com/blog/what-is-content-marketing?utm_campaign=shareaholic&utm_medium=twitter&utm_source=socialnetwork

http://adage.com/article/cmo-strategy/a-cmo-s-checklist-marketing-transformation/301869/

http://www.washingtonpost.com/sf/national/2015/12/26/resistance/?tid=sm_fb

Joe
http://www.socialmediaexaminer.com/is-blogging-dead-building-your-content-home-on-rented-land-mitch-joel-mark-schaeffer

This week's #ThisOldMarketing

Pennsylvania Rural Electric Cooperative
http://www.prea.com/Content/pennlines.asp

PNR 112: Ad Blocking Is 2015 Phrase of the Year

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose