In this episode of #ThisOldMarketing, Joe and Robert discuss UK research that states content marketing/native advertising is predicted to double by 2020. Long-form content actually does have a chance on the smartphone and influencer marketing is not without its struggles. Rants and raves include two must-read articles on the state of marketing and advertising today. This week's TOM example: McCall's.

This week's article links:

Content Marketing Spend Predicted to Double In The UK
http://www.campaignlive.co.uk/article/uk-content-marketing-spend-predicted-double-2020/1393581

Good News - People Will Read Your Long Stories On Their Phones
http://www.niemanlab.org/2016/05/good-news-publishers-people-will-read-your-long-stories-on-their-phones-for-two-minutes-anyway/

Multi-Channel Networks Content With Ad Buyer Fatigue
http://www.wsj.com/articles/mcns-contend-with-ad-buyer-fatigue-1462562261

Content Commoner Not King
http://adexchanger.com/the-sell-sider/content-commoner-not-king/

SPONSOR - Download Summer Marketing 101 from Marketo today - http://cmi.media/pnr130

RAVES

Robert
Media Design Changing IN The Digital Economy
http://adage.com/article/digitalnext/media-design-change-digital-economy/303758/

Joe
The Audience Takes Charge
http://contentmarketinginstitute.com/2016/05/audience-takes-charge/

PNR 130: Long-Form Content Actually Works on Smartphones

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose