In this episode of #ThisOldMarketing, the boys discuss the endof the media business as we know it, and follow up with the keys tofinding subscriber success. Native advertising terms continue toconfuse and Marriott shows us what content marketing at scale lookslike. Rants and raves include audio content trends and whythe human attention span is not eight seconds. This week'sTOM Example: The origin story behind Red Bull Media House.

This week's show links:

Your Media BusinessWillNotBeSaved
https://medium.com/@joshuatopolsky/your-media-business-will-not-be-saved-1b0716b5010c#.tp0ocacna

Digital Subscriptions Driven ByCustomerPerceptionofExclusivity
http://www.pubexec.com/post/report-finds-digital-news-subscriptions-driven-customer-perception-exclusive-content/

Native AdvertisingDefinitionsContinueToConfuse
http://www.mediapost.com/publications/article/274286/native-advertising-definitions-continue-to-confuse.html

Metrics Meet Magic - How Marriott CMOKarinTimponeReachesNext-GenTravelersThroughIncredibleContent
https://contently.com/strategist/2015/12/15/metrics-meet-magic-marriott-cmo-karin-timpone-reaches-next-gen-travelers-incredible-content/

SPONSOR MESSAGE - MARKETO

Download the Highly EffectiveEmailMarketingLookbook- http://cmi.media/pnr129

RANTS AND RAVES

JOE
http://www.amplifimedia.com/blogstein/2016/4/22/mobile-is-eating-the-audio-world

ROBERT

http://www.socialmediatoday.com/social-business/shortening-human-attention-span-and-what-it-means-marketers-infographic

http://www.forbes.com/sites/avidan/2016/04/25/consultants-are-eating-the-agencies-three-martini-lunch/#336805663aba

PNR 129: Red Bull Is Not in the Content Marketing Business

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose