In this episode of #ThisOldMarketing, Joe and Robert discuss how content marketing and advertising don't compete with each other and, believe it or not, are actually different (to some people's dismay). Facebook acts like a real media company, and influencer marketing is the biggest thing that no enterprise understands how to execute well. Rants and raves include bots, bots and more bots. This week's TOM example: OBEY.

This week's story links:

http://www.businessinsider.com/sir-john-hegarty-on-the-perils-of-content-marketing-2016-5

https://www.theguardian.com/technology/2016/may/12/facebook-trending-news-leaked-documents-editor-guidelines

http://digiday.com/agencies/confessions-social-media-exec-no-idea-pay-influencers/

http://www.bloomberg.com/news/articles/2016-05-04/youtube-said-to-plan-unplugged-online-tv-service-for-2017

This week's sponsor: Marketo and Summer Marketing 101: http://cmi.media/pnr131

RANTS AND RAVES

http://www.cmo.com/articles/2016/5/6/cwtk-could-sponsored-content-be-the-antidote-to-ad-blocking.html

http://techcrunch.com/2016/05/11/kik-already-has-over-6000-bots-reaching-300-million-registered-users/

THIS OLD MARKETING - OBEY

http://www.relevantmagazine.com/culture/books/features/21427-the-man-behind-obey

PNR 131: Advertising and Content Marketing Are Different?

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose