In this episode of #ThisOldMarketing, Joe and Robert discuss the "Chewbacca Mask" phenomenon and what it means for brands. Facebook needs to control the theft of content assets and Pepsi launches a content studio, soon to be a regular thing among brands. Rants and raves include building your personal brand and rented land. This week's TOM example: Playmobil.

This week's content links:

USE CODE "PNR200" to get $200 off at http://ContentMarketingWorld.com

Kohl's Sent Star Wars Treasure Trove To Woman Behind The Chewbacca Video
http://www.adweek.com/news/advertising-branding/kohls-sent-star-wars-treasure-trove-woman-behind-megaviral-chewbacca-video-171628

Paired with
Facebook needs to make it easier to report stolen videos

http://www.scottmonty.com/2016/05/facebook-needs-to-make-it-easier-to.html

Pepsi’s Big Bet On Content
http://adage.com/article/cmo-strategy/pop-star-pepsico-s-big-bet-content-includes-a-movie/304004/

Interview with Shane Smith - CEO of Vice
http://digiday.com/publishers/shane-smith-vice-media-interview/

SPONSOR: GoToWebinar and "The 5 Keys to Attract a Targeted Audience with Webinars" - http://cmi.media/pnr132

RANTS AND RAVES

Robert

http://www.mediapost.com/publications/article/276285/why-dont-most-large-advertisers-treat-marketing-a.html
https://www.psychologytoday.com/blog/machiavellians-gulling-the-rubes/201605/stop-trying-build-your-personal-brand

Joe
http://app.stylist.co.uk

PNR 132: Get Ready for Content Studios to Become a "Thing"

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose