In this episode of #ThisOldMarketing, the boys talk investing in content as an asset, starting with an interesting perspective on using evergreen content over temporal content. Apple looks like they are in the market for a content producer (although probably not Disney...yet) and (drum roll please), content marketing can now be scientifically proven (mic drop). Rants and raves include the Pope and programmatic data. This week's TOM: Thomas Chippendale.

This week's content marketing news:

Content Marketing And Compounding Returns
http://tomtunguz.com/content-marketing-compounding-returns/

Apple And Hollywood - No Interest In Time Warner
http://adage.com/article/media/apple-a-hollywood-player-hin-interest-time-warner/304189/

Scientific support for content marketing
https://www.linkedin.com/pulse/scientific-support-content-marketing-thomas-barregren

SPONSOR: 5 Steps to Attract Your Target Audience to Your Next Webinar from GoToWebinar - http://cmi.media/pnr133

RANTS AND RAVES

ROBERT
http://www.adweek.com/news/technology/these-2-tech-companies-are-combining-market-research-programmatic-ads-171721

JOE

http://www.teenvogue.com/story/pope-youtube

This Old Marketing: Thomas Chippendale

https://en.wikipedia.org/wiki/Thomas_Chippendale
http://www.metmuseum.org/art/collection/search/591840

PNR 133: Content Marketing Now Scientifically Proven

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose