In this week's #ThisOldMarketing, Joe and Robert discuss a number of acquisitions that occurred this week, including CMI. Mary Meeker's annual Internet Trends Report is out again, and the boys discuss the highlights, while Mondelez does a Pepsi and Red Bull and begins a content marketing approach as profit center. Rants and raves include Scott Brinker and audio content. This week's TOM example: Porsche.

This week's story links:

Content Marketing Institute Acquired by UBM
http://contentmarketinginstitute.com/2016/06/cmi-acquired-by-ubm/

15 Most Important Slides In Mary Meeker’s Internet Trends Report
https://www.washingtonpost.com/news/innovations/wp/2016/06/02/the-15-most-important-slides-in-mary-meekers-internet-trends-report/

Yahoo’s False Prophet - How Marissa Mayer Failed To Turn the Company Around

https://variety.com/2016/digital/features/marissa-mayer-yahoo-ceo-1201781310/

Mondelez Makes Moves To Look More Like A Media Company
http://www.wsj.com/articles/mondelez-makes-moves-to-look-more-like-a-media-company-1464692402

SPONSOR: GoToWebinar and "5 Steps to Attract Your Audience to Your Next Webinar" http://cmi.media/pnr134

RANTS AND RAVES

Robert: http://chiefmartec.com/2016/05/radical-nomql-movement-content-marketing/

Joe: http://digiday.com/publishers/monocle-magazine-monetizes-million-monthly-radio-listeners/

THIS OLD MARKETING

Christopherous
http://www.liebe-zu-ihm.be/porsche-christophorus-magazines/
http://www.porsche.com/usa/aboutporsche/christophorusmagazine/
https://en.wikipedia.org/wiki/Christophorus_(magazine)

PNR 134: Content Marketing as Profit Center

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose