In this episode of #ThisOldMarketing, Joe and Robert discuss the Microsoft purchase of LinkedIn, and how every media outlet missed the big story that Microsoft purchased a media company. In another story, we find out that most marketers are using native advertising the wrong way while Facebook reach continues to plummet. Rants and raves include the opportunity for publishers as agencies. This week's TOM example: Computer magazine startups.

This week's story links:

MSFT Buys LinkedIn
https://www.linkedin.com/pulse/linkedin-microsoft-changing-way-world-works-jeff-weiner

The Future of Branding Is Debranding
http://www.fastcodesign.com/3060658/the-future-of-branding-is-debranding

Publisher Reach On Facebook Is Down 42%
http://www.adweek.com/news/technology/publisher-reach-facebook-down-42-percent-171818

SPONSOR - GoToWebinar and their eBook, "5 Ways to Attract a Targeted Audience to Your Next Webinar". Download here - http://cmi.media/pnr135

RANTS AND RAVES

https://www.themediabriefing.com/article/the-changing-relationship-between-publishers-and-agencies

http://digiday.com/agencies/confessions-agency-ceo-agencies-use-new-tech-know-will-fail/

THIS OLD MARKETING

https://en.wikipedia.org/wiki/Dr._Dobb%27s_Journal
https://en.wikipedia.org/wiki/Atari_Age_%28magazine%29
https://en.wikipedia.org/wiki/The_Transactor#cite_note-transactor_1_1-4
https://en.wikipedia.org/wiki/Acorn_User

PNR 135: Will Microsoft & LinkedIn Spur a Content Buying Spree?

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose