In this week's #ThisOldMarketing, Joe and Robert talk about brands moving to Facebook's instant articles (in this case, Intel), and how FB needs to do more to help educate marketers and advertisers than their newly launched "creative hub". Podcasting gets a shot in the arm with eBay, and somewhere out there are some very happy, but very disillusioned marketers. Rants and raves include Snapchat's new magazine. TOM example of the week: Investools.

This week's story links:

Facebook Extends Instant Articles - Starting With Intel
http://digiday.com/brands/facebook-extends-instant-articles-brands-starting-intel/

Facebook Launches Creative Hub To Simplify Creation of Ads
http://adage.com/article/special-report-cannes-lions/facebook-launches-creative-hub/304531/

Podcast Companies Experiment With Sponsored Content
http://www.wsj.com/articles/podcast-companies-experiment-with-sponsored-content-1466154000

73% Of Ad Buyers Cite User Experience As Major Industry Challenge
http://www.adweek.com/news/technology/73-ad-buyers-cite-user-experience-major-industry-challenge-171995

These 5 Charts Show The State of Content Marketing Today
http://www.cmo.com/features/articles/2016/6/16/2016-state-of-content-marketing-through-5-charts.html

SPONSOR MESSAGE: GoToWebinar and the "5 Steps to Attract Your Target Audience to Your Next Webinar" eBook. Download for free here: http://cmi.media/pnr136

RANTS & RAVES

http://thenextweb.com/insider/2016/06/17/snapchats-launching-digital-magazine-focused-tntersection-life-tech/

http://adage.com/article/agency-news/ana-k2-find-evidence-pervasive-agency-rebate-collection/304347/

http://adage.com/article/guest-columnists/clients-blame-lack-agency-transparency/304495/

THIS OLD MARKETING: Investools from TD Ameritrade
https://www.investools.com

PNR 136: Get Ready for Brands to Take Over Facebook Instant Articles

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose