In this week's #ThisOldMarketing, Joe and Robert discuss how Facebook is leveraging native advertising to significantly alter the business model for publishers. This, in turn, becomes a huge opportunity for brands. In addition, FB announces that they are starting to pay media companies (and influencers) to create video on their platforms. In other news, native advertising is booming (who knew?). Rants and raves include Garrison Keillor and Print. This week's TOM example: Steelcase.

Today's Episode Sponsor - Ahrefs (ahrefs.com) has a 30% off special for PNR listeners, plus a 14-day free trial. Go here for more - http://cmi.media/pnr137a

This week's story links:

Did Facebook Just Deliver a Crushing Blow To Native Advertising

http://www.fastcompany.com/3061204/did-facebook-just-deliver-a-crushing-blow-to-native-advertising?partner=rss&utm_source=feedly&utm_medium=webfeeds

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Facebook Makes A Deal To Pay For Media Companies, Celebrities for Facebook Live

http://www.wsj.com/articles/facebook-signs-deals-with-media-companies-celebrities-for-facebook-live-1466533472

2016 Native Advertising Trends For Publishers

http://www.huffingtonpost.com/chad-pollitt/2016-native-advertising-t_1_b_10570340.html

Tronc Threatens a Nightmare Hellscape of Video Content in New Warning to Employees

http://www.theverge.com/2016/6/20/11978312/tronc-employee-video-content-hellscape

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RAVES

http://www.cbsnews.com/news/garrison-keillor-signs-off/

PNR 137: Facebook Slowly Eats Media Companies for Lunch

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose