A very special 200th anniversary show featuring some clips from the past and how the show made it this far (we really can't believe it). After a walk down memory lane, Joe and Robert focus on the orange week that was Content Marketing World and all the joyful festivities on audience building. In other news, the boys review the latest CMO trend findings while Facebook begins a billion-dollar push into original content. Rants and raves include Facebook metrics, Equifax and M&A is getting real. This week's TOM example: The Rock Island Line.

OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr200b

This week's story links:

DEEP COVERAGE

The CMO Survey Is Out
https://cmosurvey.org/results/august-2017/

Facebook Is Willing To Spend Big In Video Push
https://www.wsj.com/articles/facebook-is-willing-to-spend-big-in-video-push-1504863181

SHOW SPONSOR

Try CoSchedule Free For 21 Days http://cmi.media/pnr200a

RANTS AND RAVES

https://krebsonsecurity.com/2017/09/equifax-breach-response-turns-dumpster-fire/

http://fortune.com/2017/09/06/facebooks-ad-metrics-census-pivotal/

6. TOM - The Rock Island Line

https://www.youtube.com/watch?v=wI4nRD-DRpk

Thank you to all our listeners for making #200 so special!

PNR 200: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap Up

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose