In this episode of #ThisOldMarketing, Joe and Robert discuss Apple's new browser settings that have the advertising associations crying wolf. Google kills their "first click free" setting for all pay walls and Rolling Stone gets put up for sale. Rants and raves include the fall of bundled television and the Ohio Lottery. This week's TOM example: Fearless Girl.

OPENING SPONSOR - WIDEN and the Creative Workflow Workbook. Download at http://cmi.media/pnr201b

QUICK HITS

Ad Trade Groups Protest Apple’s Move To Limit Use OF Browser Data
https://www.wsj.com/articles/ad-trade-groups-protest-apples-move-to-limit-use-of-browser-data-1505423574

Google Offers Olive Branch To Publishers By Relaxing Policy On Subscription Sites
https://www.wsj.com/articles/google-offers-olive-branch-to-publishers-by-relaxing-policy-on-subscription-sites-1505259211

Rolling Stone Put Up for Sale

https://www.nytimes.com/2017/09/17/business/rolling-stone-magazine-sale.html

DEEP COVERAGE

WPP Invests In Podcaster Gimlet Media
https://www.mediapost.com/publications/article/307031/wpp-invests-in-podcaster-brooklyn-based-gimlet-pa.html

Ev Williams On Medium’s Spotifyish Future - And Why He Changed His Mind About Ads
http://www.niemanlab.org/2017/08/ev-williams-on-mediums-spotify-ish-future-why-publishers-left-and-why-he-changed-his-mind-about-ads/

SHOW SPONSOR

Try CoSchedule Free For 21 Days http://cmi.media/pnr201a

RANTS AND RAVES

http://www.marketingcharts.com/television/pay-tv-and-cord-cutting-80047

https://www.marketingweek.com/2017/09/14/marc-pritchard-2017-year-bloom-came-off-rose-digital-media/

https://www.ohiolottery.com/InspiredOH#UserStories

TOM Example

Fearless Girl
http://www.adweek.com/brand-marketing/fearless-girl-stole-the-worlds-heart-but-what-did-it-do-for-the-clients-business/

PNR 201: Advertising Groups Loathe Apple's New Browser Policy

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose