In this episode of This Old Marketing, Google buys HTC, talent is drying up in advertising, and the Mayo Clinic figures out how to dominate Alexa's voice search results. Rants and raves include predictive analytics and this week's This Old Marketing example is full of Fluff.

This week's story links:

SPONSOR: AHrefs

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Google sets its sights on the iPhone with HTC deal
https://www.theverge.com/2017/9/21/16343342/google-htc-deal-apple-iphone-war

ANA Warns of Talent Crisis As Industry Struggles to Appeal To College Graduates
http://www.adweek.com/agencies/ana-warns-of-talent-crisis-as-industry-struggles-to-appeal-to-college-grads/

DEEP COVERAGE

Mayo Clinic Offers First Aid Assistance On Amazon Alexa
H/T W. Jeffrey Rice @WJeffreyR
http://www.beckershospitalreview.com/artificial-intelligence/mayo-clinic-offers-first-aid-assistance-on-amazon-s-alexa.html

EPISODE SPONSOR: SNAPAPP

Download the SnapApp report “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr202

RANTS AND RAVES

http://www.business2community.com/big-data/predictive-analytics-predicting-customer-behavior-improve-roi-01915285#jw1eBdrmfoRRIVZO.97

https://www.wsj.com/articles/outside-voices-how-marketers-are-missing-a-generation-of-unreachables-1506087359?mod=nwsrl_cmo_today_newsletter&cx_refModule=nwsrl#cx_testId=16&cx_testVariant=ctrl&cx_artPos=7

TOM - FLUFF
https://www.skyword.com/contentstandard/marketing/fluff-piece-marshmallow-fluff-used-content-marketing-thing/

PNR 202: Mayo Clinic Invests in Voice Search with Amazon

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose