In this episode of This Old Marketing the boys discuss the week that was Advertising Week. Google and Amazon begin the war to end all wars, while Twitter is wasting everyone's time going to 280 characters. Rants and raves include Time's new membership model and Nielsen ratings. This week's TOM example: Chagrin Falls Film Festival.

This week's story links:

Content Marketing World videos at http://cmi.media/video17

Content Marketing Master Classes at https://www.contentmarketingconf.com/

Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing.

QUICK HITS

Ad Week Wraps Up - Here’s a Roundup Of What Happened
https://www.wsj.com/articles/cmo-today-advertising-week-wraps-up-snaps-new-ads-roku-soars-in-trading-debut-1506687095

Google Pulls Amazon Echo Show Off of YouTube
https://www.theverge.com/2017/9/26/16371292/google-youtube-amazon-echo-show

Twitter Testing 280 Character Limit
https://www.nytimes.com/2017/09/26/technology/twitter-280-characters.html

DEEP COVERAGE

Research Reveals The Habits of Content Marketers
http://contentmarketinginstitute.com/2017/09/research-habits-content-marketers/

SHOW SPONSOR - SNAPAPP
Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr203

RANTS AND RAVES
https://www.wsj.com/articles/google-offers-hand-to-news-publishers-1506916861

http://www.foliomag.com/time-inc-launches-people-perks-paid-membership-program/

https://www.mediapost.com/publications/article/307898/only-a-third-of-ad-execs-trust-their-audience-data.html

THIS OLD MARKETING - Chagrin Falls Film Festival

http://www.cleveland.com/entertainment/index.ssf/2017/10/chagrin_documentary_film_festi_1.html

PNR 203: Google and Amazon Prepare for Internet War

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose